Getting to the start line, freemium-premium, and hierarchical navigation…

www.saferfoodhandler.co.uk (also launching soon under www.saferfoodhandler.com) is a site that I have an interest in that’s taken most of my time in the last 6+ months.  It’s a project that has encapsulated everything that’s good about the commercial potential of video, combined with all the problems, setbacks and frustrations of …

Video-for-Web Production Offer £375

This is all about improving the persuasiveness of your website through video. Here’s a video filming and production offer with a fixed price. £375 buys you a 4 hour filming session, and 6hours editing, enough to complete a good promo and showcase video for your website homepage…

Why trade shows are the best time to create a promo video

Your office is a working environment, if it’s anything like mine a bit of a tip at times.  Not the ideal environment to produce any promo (other than audio podcast!) Trade shows, especially where you are exhibiting, are a different matter.  You’re all branded up in matching polo shirts, you’ve …

Unlocking your export potential?

- How video has won an international audience & American tour for a Nottingham Medium.

Over the last two years on and off I’ve been filming Stephen Wakeling, a Spiritualist Medium from Nottingham. This article & four videos have proved a fascinating insight into a lesser known world, and the impact video can have on a career or business.

Establishing a theme – creating video for web on a small budget

Even with the lowest production budget for a video for web, it’s important to establish some theme. A short article looking at a recent small budget job looking at single videos attempting to do several jobs on a small business website…

Practical uses of video – Part 4 of ‘How to create video for SME websites’

As the title suggests this closing video covered practical uses of video on a business website. While not in any way an exhaustive list, this does give you an indication of the variety of applications…

Advice for a successful shoot – Part 3 of ‘How to create video for SME websites’

The third installment in this four part series looking at how to capture good professional video images and sound on a modest budget. Let there be light… Light is easily botched, but easy to get right with a bit of the right kit and basic awareness.  The production company way …

The formula for increased conversions – Part 2 of ‘How to create video for SME websites that works’

Incorrect assumptions about product interest, decision making, trust and differentiators. Also covers what video can deliver, and how to rethink content and the need for clarity on objectives…

Setting the scene – Part 1 of ‘How to create video for SME websites that works’

We are not robots, Greens Law of diminishing returns, doing it low-fi and Gonzo style… This is first video and commentary sets the scene of video for small the medium business websites.

Who are ya? – Why your values & familiarity matter online.

So who am I? Probably a poor-mans combination of Seth Godin (web guru) and Derren Brown (mind mangler), with a bit of Jimmy Wales (Wikipedia) thrown in. What on earth does this have to do with your website? Good question, here’s the answer…